This October I’ll be in Europe to deliver a keynote at a German Web 2.0 conference. While we’re there, we’ve teamed up with a local partner to bring Web 2.0 University’s popular Enterprise 2.0 Masterclass to Munich (for the very first time) on October 20th, 2009.

As many of you know, corporate social computing, using social networks, blogs, wikis, microblogging tools like Twitter and so on, is often referred to as Enterprise 2.0. Over the last two years it has been steadily transforming the business landscape as more and more European companies adopt the tools and workers use the in their personal lives.

October 22nd Event Registration

• Enterprise 2.0 Masterclass Details – 295 Euros Early-Bird | 395 Euros after Oct. 15th

However, many business executives and line staff across Europe are just now focusing on what Enterprise 2.0 means and how to use it to strategically improve productivity, efficiency, drive innovation, and cut costs. What is needed – and which is the reason we created Web 2.0 University – is a comprehensive, highly authoritative, and efficient way of clearly understanding the strategic competitive advantage of Enterprise 2.0 concepts.

The Masterclass this October will be filled with practical techniques, an overview of the tools, actionable advice, design patterns, and strategies that will lower risk and maximize the success of your corporate social computing effort.

Like most of our major workshops, I’ll be hosting it personally. I do hope to see you there!

Here’s the schedule for October 20th, 2009:

Enterprise 2.0 Masterclass Schedule | October 20th, 2009

9:00 – 9:15 | Introductions

9:15 – 10:30 | The Roots of 2.0 and Corporate Social Computing

• Web 2.0 and Enterprise 2.0: A Working Definition
• How and why Web 2.0 provides guidance
• Key driving forces:
• Network effects
• Peer Production
• New Social Power Structures
• Control Over Data
• New Social Tools & Platforms
• Self-Service
• Increased Transparency & Openness
• “Consumerization of The Enterprise”
• Conclusion

10:30-10:45 | Break

10:45-12:00 | Building a Better Enterprise

• Next Generation Enterprises
• Trends and Changes in the 21st Century Workplace
• Benefits and Challenges of Enterprise Social Computing
• Tacit Interactions
• Enterprise 2.0 Defined: SLATES & FLATNESSES
• Examining A Healthy Enterprise 2.0 Ecosystem

12:00-1:00 | Lunch Break

1:00-1:45 | Building a Better Enterprise * The Tools and Techniques of Enterprise 2.0: A Detailed Survey * Change Management Approaches for Social Enterprises * The IT issues: Security, Integrated Search, Syndication, Etc. * Governance: Policy, Legal Requirements, Moderation, Community Management

1:45 – 2:15 | Implementing Enterprise 2.0: The Three-Legged Stool * The Technology Stack * The Processes: Enabling Emergent Outcomes * The Culture: Moving Beyond Hierarchy – Influencers & Change Champions

2:15-2:30 | Break

2:30-3:30 | Enterprise 2.0 Case Studies – Europe & North America

3:30-4:30 | Current Enterprise 2.0 Best Practices and Lessons Learned

4:30-5:00 | Questions/Closing Comments on Business Implications

On October 2nd, 2007, in New York City you have an opportunity to join the thousands of participants around the world who have learned how the business and IT landscape is being transformed by powerful new business models and design patterns by registering to attend the inaugural all-day event presented by Web 2.0 University™ in downtown Manhattan.

One of the most compelling public events of the fall season, do not miss the only chance in the New York region this year to use Web 2.0 University to give your business and personal capabilities a major upgrade. Web 2.0 University is a unique one-day event delivered by world-leading experts that has been updated for the very latest industry trends in 2007. It is especially designed to provide the most up-to-date actionable intelligence for time-pressured business leaders and staff.

Seating is very limited so please register today. Additional details are below.

Event Details

Discover competitive business advantage in just one single-day session! “Web 2.0 University in NYC” will reveal the transformative strategies that drive business success in the 21st-century marketplace.

“For all its appeal to the young and the wired,” wrote BusinessWeek in March 2006, “Web 2.0 may end up making its greatest impact in business.” That article was headlined “Web 2.0 Has Corporate America Spinning.” More than a year has passed since then, yet many business executives across America are still experiencing Web 2.0 headspin. There’s a mass of new data to consider, and a host of conflicting opinions. Our one day learning event will separate the sound business models from the hype and spin.

“Web 2.0 University in NYC” will get you up to speed and cut through all the noise to pinpoint what’s best about Web 2.0 for business. For the first time, Web 2.0 University is offering executives an intense day of fast-paced instruction. The day laser-focuses on the three most vibrant areas of business today: Web 2.0, Enterprise 2.0, and Social Computing.

This will be the world debut of this new learning event created and delivered by Web 2.0 and Enterprise 2.0 expert Dion Hinchcliffe, an acknowledged social and enterprise computing thought leader with a worldwide reputation. “Web 2.0 University in NYC” will help you understand the full business significance of Web 2.0 buzzwords like wikis, blogs, widgets, RSS feeds, open APIs, “The Web as Platform,” mashups, crowdsourcing, social networks, and much, much more. In just one day you will gain enough information, analysis and actionable insights to help your business “come from behind” in embracing concepts like collective intelligence, The Long Tail, the wisdom of crowds, social software, and “the power of us.”

Over 3,000 business and technical professionals have already attended Web 2.0 University events and reviews from participants have been overwhelmingly positive. We are sure that like them, you will be excited and energized from learning how to build and grow 21st-century businesses with these ideas. We are so sure, that we will refund 100% of your tuition rate if you are not satisfied with the learning event.

Hinchcliffe & Company, the creator of Web 2.0 University, is a strategic partner of O’Reilly Media, which created the term “Web 2.0” and identified the trends to the industry. Web 2.0 University is the world’s leading education solution for Web 2.0 and Enterprise 2.0.

Register for the October 2nd event today and you can attend at the special Early Bird rate of $695 (rate after September 1st: $895). Attendance is limited to 100 business and IT leaders on a first-come, first-serve basis so register now!

Event: “Web 2.0 University in NYC” – An all-day deep dive educational event for the first ever time in New York City

Date: October 2nd, 2007

Location: 140 Broadway, New York City, New York 10005

Schedule

8:45 | Opening Keynote

9:00 – 12:00 | Web 2.0

10:30 – 10:45 | Snack Break

10:45 – 12:00 | Web 2.0 Continued

12:00 – 1:00 | Lunch Break

1:00 – 2:00 | Web 2.0 Continued

2:00 – 3:15 | Social Computing

3:15 – 3:30 | Snack Break

3:30 – 4:45 | Enterprise 2.0

4:45 – 5:15 | Closing Keynote (Business Implications)

5:15 – 7:00 | Reception