This October I’ll be in Europe to deliver a keynote at a German Web 2.0 conference. While we’re there, we’ve teamed up with a local partner to bring Web 2.0 University’s popular Enterprise 2.0 Masterclass to Munich (for the very first time) on October 20th, 2009.

As many of you know, corporate social computing, using social networks, blogs, wikis, microblogging tools like Twitter and so on, is often referred to as Enterprise 2.0. Over the last two years it has been steadily transforming the business landscape as more and more European companies adopt the tools and workers use the in their personal lives.

October 22nd Event Registration

• Enterprise 2.0 Masterclass Details – 295 Euros Early-Bird | 395 Euros after Oct. 15th

However, many business executives and line staff across Europe are just now focusing on what Enterprise 2.0 means and how to use it to strategically improve productivity, efficiency, drive innovation, and cut costs. What is needed – and which is the reason we created Web 2.0 University – is a comprehensive, highly authoritative, and efficient way of clearly understanding the strategic competitive advantage of Enterprise 2.0 concepts.

The Masterclass this October will be filled with practical techniques, an overview of the tools, actionable advice, design patterns, and strategies that will lower risk and maximize the success of your corporate social computing effort.

Like most of our major workshops, I’ll be hosting it personally. I do hope to see you there!

Here’s the schedule for October 20th, 2009:

Enterprise 2.0 Masterclass Schedule | October 20th, 2009

9:00 – 9:15 | Introductions

9:15 – 10:30 | The Roots of 2.0 and Corporate Social Computing

• Web 2.0 and Enterprise 2.0: A Working Definition
• How and why Web 2.0 provides guidance
• Key driving forces:
• Network effects
• Peer Production
• New Social Power Structures
• Control Over Data
• New Social Tools & Platforms
• Self-Service
• Increased Transparency & Openness
• “Consumerization of The Enterprise”
• Conclusion

10:30-10:45 | Break

10:45-12:00 | Building a Better Enterprise

• Next Generation Enterprises
• Trends and Changes in the 21st Century Workplace
• Benefits and Challenges of Enterprise Social Computing
• Tacit Interactions
• Enterprise 2.0 Defined: SLATES & FLATNESSES
• Examining A Healthy Enterprise 2.0 Ecosystem

12:00-1:00 | Lunch Break

1:00-1:45 | Building a Better Enterprise * The Tools and Techniques of Enterprise 2.0: A Detailed Survey * Change Management Approaches for Social Enterprises * The IT issues: Security, Integrated Search, Syndication, Etc. * Governance: Policy, Legal Requirements, Moderation, Community Management

1:45 – 2:15 | Implementing Enterprise 2.0: The Three-Legged Stool * The Technology Stack * The Processes: Enabling Emergent Outcomes * The Culture: Moving Beyond Hierarchy – Influencers & Change Champions

2:15-2:30 | Break

2:30-3:30 | Enterprise 2.0 Case Studies – Europe & North America

3:30-4:30 | Current Enterprise 2.0 Best Practices and Lessons Learned

4:30-5:00 | Questions/Closing Comments on Business Implications

We’re very excited about our new partnership with BSG Alliance, the Texas based consulting, education and research group. They have signed up with us to begin providing our highly acclaimed and popular Enterprise 2.0 Bootcamp in 2008 to the public and to their clients.

This partnership is a perfect fit in so many ways. BSG Alliance is looking to help its customers become Next Generation Enterprises through its on-demand Strategy, Delivery, and Applications offerings. Enterprise 2.0 Bootcamp is a one-day, deep look at Enterprise 2.0 and is targeted at executives and management to help them understand the new paradigms of how to do business on the Web and take to advantage of innovations in collaboration and online technologies.

You can sign up for any of our courses on our Register page.

The price for Web 2.0 University courses have just gone on sale! Between now and December 31st, 2007, the price for each of our world-class Bootcamps has been reduced to just $695! That’s a savings of $300 off the regular price.

Attend any of our 2008 Web 2.0 University Executive Bootcamps, Enterprise 2.0 Bootcamps and Ajax Bootcamps for just $695 each.

But hurry! The discount won’t last. Register today.

Reply and Hinchcliffe & Company signed an agreement for the exclusive delivery of Web 2.0 University™.

Reply will exclusively deliver Web 2.0 University™ in Italy and Germany and will, thanks to its in-depth consultancy knowledge and its expertise in understanding what business needs, tailor the content of the Bootcamps to local requirements. Beside courses offered to the general public, Reply is also offering company specific versions, specially tuned, with customization, to the individual business needs of the organization.

Reply specializes in the design and implementation of solutions based on new digital media and communication channels. Operating through a network of highly focused companies, Reply offers companies in the Telecom & Media, Manufacturing, Finance Industries, as well as the Public Sector, a range of applications aimed at optimizing corporate procedures and leading-edge technologies, in order to enable communication with customers, partners, vendors and employees. Reply services include: Consultancy, System Integration, Application Management and Business Process Outsourcing.

They are currently ramping up and courses will begin to be offered in Germany and in Italy in 2008. Please see their Italian language site for additional information.

Congratulations to Reply and we look forward to their success in 2008 in providing world-class education on Enterprise 2.0 and Web 2.0.

I’d like to extend a hearty and belated welcome to Susannah Smith, our Web 2.0 University Sales Manager. Susannah has been hard at work the past three months, getting the Web 2.0 University web site updated and getting the 2008 calendar established.

Well done, Susannah. We’re happy to have you on board!

Susannah can answer any of your questions about our public offerings or how to bring our customized solution to your organization. Just email Susannah at [ignoring the brackets]: susannah [at] hinchcliffeandco[.com and she will respond as quickly as possible.