This October I’ll be in Europe to deliver a keynote at a German Web 2.0 conference. While we’re there, we’ve teamed up with a local partner to bring Web 2.0 University’s popular Enterprise 2.0 Masterclass to Munich (for the very first time) on October 20th, 2009.

As many of you know, corporate social computing, using social networks, blogs, wikis, microblogging tools like Twitter and so on, is often referred to as Enterprise 2.0. Over the last two years it has been steadily transforming the business landscape as more and more European companies adopt the tools and workers use the in their personal lives.

October 22nd Event Registration

• Enterprise 2.0 Masterclass Details – 295 Euros Early-Bird | 395 Euros after Oct. 15th

However, many business executives and line staff across Europe are just now focusing on what Enterprise 2.0 means and how to use it to strategically improve productivity, efficiency, drive innovation, and cut costs. What is needed – and which is the reason we created Web 2.0 University – is a comprehensive, highly authoritative, and efficient way of clearly understanding the strategic competitive advantage of Enterprise 2.0 concepts.

The Masterclass this October will be filled with practical techniques, an overview of the tools, actionable advice, design patterns, and strategies that will lower risk and maximize the success of your corporate social computing effort.

Like most of our major workshops, I’ll be hosting it personally. I do hope to see you there!

Here’s the schedule for October 20th, 2009:

Enterprise 2.0 Masterclass Schedule | October 20th, 2009

9:00 – 9:15 | Introductions

9:15 – 10:30 | The Roots of 2.0 and Corporate Social Computing

• Web 2.0 and Enterprise 2.0: A Working Definition
• How and why Web 2.0 provides guidance
• Key driving forces:
• Network effects
• Peer Production
• New Social Power Structures
• Control Over Data
• New Social Tools & Platforms
• Self-Service
• Increased Transparency & Openness
• “Consumerization of The Enterprise”
• Conclusion

10:30-10:45 | Break

10:45-12:00 | Building a Better Enterprise

• Next Generation Enterprises
• Trends and Changes in the 21st Century Workplace
• Benefits and Challenges of Enterprise Social Computing
• Tacit Interactions
• Enterprise 2.0 Defined: SLATES & FLATNESSES
• Examining A Healthy Enterprise 2.0 Ecosystem

12:00-1:00 | Lunch Break

1:00-1:45 | Building a Better Enterprise * The Tools and Techniques of Enterprise 2.0: A Detailed Survey * Change Management Approaches for Social Enterprises * The IT issues: Security, Integrated Search, Syndication, Etc. * Governance: Policy, Legal Requirements, Moderation, Community Management

1:45 – 2:15 | Implementing Enterprise 2.0: The Three-Legged Stool * The Technology Stack * The Processes: Enabling Emergent Outcomes * The Culture: Moving Beyond Hierarchy – Influencers & Change Champions

2:15-2:30 | Break

2:30-3:30 | Enterprise 2.0 Case Studies – Europe & North America

3:30-4:30 | Current Enterprise 2.0 Best Practices and Lessons Learned

4:30-5:00 | Questions/Closing Comments on Business Implications